Your systems aren't broken.
Your people aren't the problem.
But adoption is still failing
You’ve invested in new platforms. You’ve delivered training.
You’ve rolled out new processes.
And yet, your team still defaults to workarounds, legacy tools,
or avoids the new workflow entirely.
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Most companies assume the issue is laziness, resistance,
or a lack of training.
It’s not.
The real issue is behavioral design.
If workflows don’t match how people actually think, operate,
and adapt under pressure, even the best systems will fail.
I Bridge the Gap Between Systems and Behavior
I help companies uncover why adoption friction happens; then fix it by redesigning workflows based on how people actually think, decide, and adapt.
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The goal isn’t compliance through pressure. It’s natural adoption through behavioral alignment.​
This isn’t about adding new software. It’s about aligning what you already have with how people actually work.
Here's what happens when you get it right:
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Higher usage of your platforms and tools
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Faster onboarding and rollout ramp-ups
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Lower resistance and less retraining fatigue
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Real ROI from systems you already invested in
Not Ready To Book A Call?
This isn't just theory
It's what I've done over and over
Across industries, from defense to fintech, I've helped organizations fix adoption breakdowns that no one else could solve.
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Here are just a few examples:
NDA Management Software Rescue
Tens of millions spent on new contract management system that no one used.
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Rebuilt user experience to optimize task efficiency to improve on manual workarounds.
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90% adoption within 1 month with other departments clamoring for the same implementation.
Sales Offer Process Redesign
Manual approvals of shifting offer guidelines resulted in poor compliance.
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Built system to reduce time spent making and approving offer.
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100% compliance achieved while increasing candidate pull through and creating new source of business intelligence data.
HRIS Disaster Averted
New HRIS required manual entry of data across multiple systems.
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Engineered data governance structure and workflow aligned to requests from leaders.
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90% reduction in manual data entry and over $3M in annual recurring savings with near perfect data integrity
When To Call Me
This Is For You If:
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You've rolled out new tools or processes and no one's using them
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Your team keeps reverting to old habits and workarounds
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You're tired of endless retraining and compliance issues
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You're preparing for a major implementation and want to get it right the first time
About Me
I’ve spent nearly 20 years solving complex business problems in corporate strategy, operations, and change management, both as a leader inside companies and as a consultant.
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With an MBA from the University of Michigan Ross School of Business, I’ve led strategic initiatives at organizations like Raytheon, ZS Associates, and Guaranteed Rate, and I’ve launched movements and nonprofits that challenged broken industry systems from the outside.
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Throughout all of it, one pattern was always clear: brilliant tools fail when they don’t account for human behavior. That’s why I built this practice. To fix the part no one else touches.
